Slava Levanovich
Background:

In 2017, new Polish content (a map and a vehicle tech tree) was planned to be introduced to the MMO legend, World of Tanks.

Challenges:

The news that the Polish content was to be added wasn't new. The Polish community of World of Tanks is very big and committed, so we needed to treat them to something special.
Campaign Idea:

We aimed to strengthen the national pride message
rather than focus on the product.

Tactics:

To bring to life a collaboration project with local well-known
artists to strengthen the national pride message
and bolster the brand.
Role: Art Director

Client: World Of Tanks
Artiom Muraska, Raphaël Labouré

Original Idea: Aleksey Tomanov
Marketing Project Manager: Irina Rogachova
Video Producer: Slava Makshun
Senior PR Manager: Konrad Rawinski
Art Director: Slava Levanovich
Photography: Kanaplev+Leydik
CG Artist: Andrey Kotnev

Marketing Сampaign:
Creative Director: Vitaly Tkach
Copywriter: Nikolay Tolstik

Composers: Andrius Klimka, Andrey Kulik
Artist: Adam "O.S.T.R." Ostrowski
Żywiołak Band: Robert Jaworski, Michał Stawarz,
Kamil Strzyżewski, Wiktoria Kwiatkowska, Zuza Ciszewska
Director: Dawid Szurmiej
Director of Photography, Producer: Filip Jurzyk / Servimedia
Production Manager: Milena Drincic
Production Supervisor: Bartosz Jankowski


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