After a long break, the iconic Belarusian music festival "Rock for Bobrov" made its long-awaited return — loved for its youthfulness, boldness, and unstoppable energy. Seizing the moment, we refreshed the image of Bobrov beer and brought new life into its visual identity.

My task was to develop the style and logo design for the “Rock for Bobrov” music festival. The main objective was to seamlessly integrate the festival name into the existing Bobrov brand logo — preserving recognition while injecting it with musical energy, raw emotion, and a bold, contemporary feel.

The slogan “Rock is Back. Bobrov is Back!” became the emotional core of the campaign and set the tone for all visual communication.