Brief:
In preparing for the exhibition, we had to create key art to brand certain areas and items at TGS 2017. Three Wargaming titles, World of Tanks, World of Warships, and Total War: ARENA, were to be depicted in the key visual. This was a challenge because, though made by one company, these games were all aesthetically and thematically unique. It was quite a test for us to smoothly combine Roman legionaries and WWII-era armored vehicles in one visual — especially considering each title has its own army of ardent fans.
Solution:
To tackle this challenge, we divided the visual into three separate images to be placed depending on the item or area to be branded. The solution also enabled us to create targeted merch for consumers of each particular product. We chose iconic Japanese tanks (Type 97 Chi-Ha, Type 3 Chi-Nu, O-I) and ships (Mutsu, Kaga, HSF Harekaze) to visually represent World of Tanks and World of Warships, respectively, and Leonidas, the noble King of Sparta, to showcase Total War: ARENA.